overview
a year-long partnership filled with color, content and creators.
our killer results
7x
creative routes
195x
total videos
63x
total creators
10.7m
total views
+208%
lift in engagement rate
90%
positive comment sentiment
the challenge
ColourPop needed a creator partner who could help them create scaled creator content on TikTok, speak authentically to a Gen Z audience, and stay on top of the ever-evolving trends that social media has to offer.
the approach
Kyra and ColourPop collaborated for a year-long partnership with seven key pulse moments throughout. Each moment focused on a unique creative brief that felt relevant to that moment in time on TikTok. By carrying over top-performing creators from brief-to-brief, Kyra worked our magic to keep ColourPop on top of the FYP throughout all of 2023.
why we love it
By leaning into social discourse, we allowed ColourPop to join the cultural conversation in a way that wasn’t forced. And in today’s social landscape, brands need to follow culture rather than trying to invent it, so we helped ColourPop stay ahead of the performance game by keeping them true to what their audience wants to see.
