the approach

Kyra landed on two distinct creative routes to bring it all to life: Styled by Chuck (a singular audio for every creator) and Sole Statements (pairing Chucks with your best holiday getup). Through these two creative solutions, we proved that Converse and holiday styling are synonymous. More specifically, with Styled by Chuck, we created a bespoke audio to tell the styling story of Converse along with your fave holiday looks. And for Sole Statements, we let creators tell the story themselves, be it with VO, face to cam, or music, we let the creator pick the route that made the most sense to them!