the cuffing chronicles
PLATFORM
Tiktok
KYRA PRODUCT
Pulse
TOP CREATORS
overview
to cuff or not to cuff? who cares! because we’re building a new mentality with Fruitz and online daters.
our killer results
8x
total creators
6.15%
average engagement rate
2.8m
total views
80%
positive comment entiment
the challenge
With the Fruitz app, you choose your destiny. Whether you’re a Cherry (looking for the one), a Grape (you would love to casual date and grab few drinks - #JustVibing), a Watermelon (looking for a #NoSeedsAttached) or a Peach (to get cheeky #JustForTonight), Fruitz is for you! The challenge for Kyra? To create a dating campaign that worked within the holiday timeframe.
the approach
‘Cuffing’ is the name of the game when it comes to the winter months, so we decided to tap eight creators looking for a potential situationship to join Fruitz and crush the dating game —whether that’s casual dating, or if they’re in it to win it. The best part? No mixed signals! Creators chose their fruit, explained their reasoning, swiped away, and went on a date. The creative followed each of these creators through it all, leaving nothing off the table.
why we love it
Kyra was able to lean into an ever-trending social discussion – cuffing season – and flip it on its head. Just how Fruitz flipped the dating game! What we were left with was relatable content for single daters during the holiday season, but also content that gave them a new lease on their dating life.
