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your skincare bestie has arrived.
PLATFORM
Tiktok
KYRA PRODUCT
Collectives
TOP CREATORS
overview
creating a collective of lifestyle and beauty creators that can speak the Kiehl’s language, while staying on the pulse of culture and beauty.
our killer results
41x
total creators
26x
creative executions
247x
total videos
4.4%
average engagement rate
20m
total views
the challenge
Kiehl’s challenged us to create content week over week that speaks the language of skincare while adding in elements of trend-based creative to stop scrollers and drive engagement.
the approach
Through weekly briefings, we tapped over 40 creators to nail nearly 30 creative executions every week. We focused on trend-led creative, diving into the authentic world of TikTok, proving how trends move the needle on brands, no matter the vertical.
why we love it
By driving a focus on trends, we were able to tap into untouched corners of the internet, and introduce them to Kiehl’s. We love a weekly brief because we can keep brands top of mind for consumers, driving a comment section that told us Kiehl’s is a brand that “just gets it.” We like to think so, too.
