always-on. always Rothy’s.
PLATFORM
Tiktok
KYRA PRODUCT
Collectives
TOP CREATORS
overview
an evergreen partnership that tasked creators to put their feet in the game.
our killer results
44
total creators
21x
creative briefs
137x
total assets
38.7m
total views
+60%
lift in engagement rate
the challenge
Rothy’s is the shoe for every generation, but they are the new footwear brand on the cluttered, competitive block. The good news, however, whether you’re Gen Z or a Boomer, they’re the perfect shoe for all ages. But how can we win over all generations by convincing them this shoe has all the right benefits for the right price point?
the approach
There’s a lot of fashion and footwear clutter when it comes to the FYP. That’s why combining today’s social discourse along with an always-on presence is really what moves the needle for brands. It creates a seamless experience for the consumer from organic to paid content. So when working with Rothy’s, we produced bi-weekly briefs for our creators, allowing us to stay on par with TikTok’s social dialogue.
why we love it
With creative ranging from Eclectic Grandpa, to Living in My Head Rent Free, to Timeless vs. Trendy, to Wrong Shoe Theory – we proved to scrollers that Rothy’s is not only the brand that ‘gets it,’ but also is a brand with seriously awesome footwear that’s comfortable, timeless, sustainable – and best of all – machine washable.
