overview
driving consumers to Sunglass Hut stores through stylish & city-centric storytelling.
our killer results
8x
total creators
8x
TikTok assets
6.4m
total views
18%
view through rate (14% Benchmark)
90%
positive comment sentiment
the challenge
When the summer months hit and the sun is shining, it’s time for Sunglass Hut to be the center of the conversation. So how can you make sure you’re driving Gen Z and younger audience’s attention to the key silhouettes of the season at Sunglass Hut?
the approach
Through three distinct creative routes, we showed that Sunglass Hut has a pair of shades for every occasion. From tasking creators to showcase their style story with NYC as their backdrop, to asking loved ones to help creators choose their perfect pair of shades, to styling sunglasses-inspired looks for different summer occasions. Each creative placed Sunglass Hut at the heart of summer styling content on TikTok. And when pairing this with ultra-stylish, young, and relevant creators from the platform, it put Sunglass Hut on the TikTok fashion map.
why we love it
Each creative route was incredibly distinct in terms of content and format. By executing such different creative solutions, it allowed Kyra and Sunglass Hut to tap into fashion creators from all walks of life, from NY-centric creators, to stylish BFF’s, to even creators who are known for their strong video editing skills. The results gave us a variety of TikTok-first content that stopped all the scrolls.
