weather is a lifestyle.

PLATFORM

Tiktok



KYRA PRODUCT

Collectives

overview

making weather about more than just temperature.

our killer results

34x

total creators

4x

creative executions

5.4%

average engagement rate

8.4m

total views

the challenge

The Weather Channel challenged Kyra to show how the weather (and The Weather Channel app!) can unlock a range of emotional, physical and wellness benefits, using creators as the key. We’re giving the weather the center stage.

the approach

We know the weather can influence just about everything we do, so we wanted to tap into the weather as a driver to motivate, inspire, and uplift your mindset. Be it checking the weather for a hike in the rain, a sunrise run during the winter months (maximize that sun time!), or a snowy holiday walk with the family, we know that using The Weather Channel can positively drive your lifestyle and wellbeing.

@abby.joselyn

1.5m


92.7k

@alex.broggi

1.5m


39.3k

@simonsits

1.1m


153.5k

@aniyuhhhhhh

1.4m


62.8k

why we love it

We tapped the outdoorsy, the indoorsy, and everyone in between. Whether you’re planning your sunrise walks or counting down the seconds until a post-6pm sunset, The Weather Channel has you covered.