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weather is a lifestyle.
PLATFORM
Tiktok
KYRA PRODUCT
Collectives
overview
making weather about more than just temperature.
our killer results
34x
total creators
4x
creative executions
5.4%
average engagement rate
8.4m
total views
the challenge
The Weather Channel challenged Kyra to show how the weather (and The Weather Channel app!) can unlock a range of emotional, physical and wellness benefits, using creators as the key. We’re giving the weather the center stage.
the approach
We know the weather can influence just about everything we do, so we wanted to tap into the weather as a driver to motivate, inspire, and uplift your mindset. Be it checking the weather for a hike in the rain, a sunrise run during the winter months (maximize that sun time!), or a snowy holiday walk with the family, we know that using The Weather Channel can positively drive your lifestyle and wellbeing.
why we love it
We tapped the outdoorsy, the indoorsy, and everyone in between. Whether you’re planning your sunrise walks or counting down the seconds until a post-6pm sunset, The Weather Channel has you covered.
