Kyra
the cuffing chronicles

8x
total creators
6.15%
engagement rate
2.8m
total views
80%
positive sentiment

the challenge

With the Fruitz app, you choose your destiny. Whether you’re a Cherry (looking for the one), a Grape (you would love to casual date and grab few drinks - #JustVibing), a Watermelon (looking for a #NoSeedsAttached) or a Peach (to get cheeky #JustForTonight), Fruitz is for you! The challenge for Kyra? To create a dating campaign that worked within the holiday timeframe.

the approach

‘Cuffing’ is the name of the game when it comes to the winter months, so we decided to tap eight creators looking for a potential situationship to join Fruitz and crush the dating game —whether that’s casual dating, or if they’re in it to win it. The best part? No mixed signals! Creators chose their fruit, explained their reasoning, swiped away, and went on a date. The creative followed each of these creators through it all, leaving nothing off the table.

top creators

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