Kyra
the cuffing chronicles
TikTok
Pulse

launching a new dating product launch in the uk

8x
total creators
6.15%
engagement rate
2.8m
total views
80%
positive sentiment

the challenge

After a successful launch in France, Fruitz was entering the crowded UK dating app market for the first time.

Their unique hook? Fruitz lets users choose their dating vibe—whether they’re a Cherry (looking for the one), a Grape (#JustVibing), a Watermelon (#NoSeedsAttached), or a Peach (#JustForTonight). The challenge for Kyra? To create a standout campaign that highlighted this unique feature while aligning perfectly with the holiday season.

the approach

Cuffing season is the winter buzzword, so we tapped into this trending topic with a twist.
Kyra enlisted eight creators searching for a potential situationship to join Fruitz and crush the dating game—whether casually or for something more serious. The creators chose their fruit, explained their vibe, swiped, and even went on dates. The content followed their journey, leaving nothing off the table and creating authentic, engaging storytelling. By leaning into the ever-relevant cuffing season, we flipped the narrative—just like Fruitz is flipping the dating game. The result was relatable, fun, and honest content for single daters during the holidays, inspiring them to take a fresh approach to their dating life.
Multiple viral hits boosted fruitz's awareness across the uk.

top creators

start an influencer campaign that drives genuine engagement