Kyra enlisted eight creators searching for a potential situationship to join Fruitz and crush the dating game—whether casually or for something more serious. The creators chose their fruit, explained their vibe, swiped, and even went on dates. The content followed their journey, leaving nothing off the table and creating authentic, engaging storytelling. By leaning into the ever-relevant cuffing season, we flipped the narrative—just like Fruitz is flipping the dating game. The result was relatable, fun, and honest content for single daters during the holidays, inspiring them to take a fresh approach to their dating life.