With its strong appeal, we knew it could hook the next generation—it just needed the right creators and creative execution. Using two distinct formats—styling-focused and vlogging-focused—we asked creators to have fun, whether showing off their three-step styling journey or a day-in-the-life vlog. Kyra tapped beauty-focused creators with a spark of personality to amplify the youthful, vibrant nature of the product. By letting creators’ individuality shine, we brought the product to life in a way that perfectly complemented TikTok’s playful energy.