When the summer months hit and the sun is shining, it’s time for Sunglass Hut to be the center of the conversation. So how can you make sure you’re driving Gen Z and younger audience’s attention to the key silhouettes of the season at Sunglass Hut?
Through three distinct creative routes, we showed that Sunglass Hut has a pair of shades for every occasion. From tasking creators to showcase their style story with NYC as their backdrop, to asking loved ones to help creators choose their perfect pair of shades, to styling sunglasses-inspired looks for different summer occasions. Each creative placed Sunglass Hut at the heart of summer styling content on TikTok. And when pairing this with ultra-stylish, young, and relevant creators from the platform, it put Sunglass Hut on the TikTok fashion map.
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