giving makeup the center stage, every. single. week.
40x
total creators
28x
creative executions
219x
total videos
4.1%
engagement rate
29m
total views
the challenge
Marketing makeup has gone from a simple TV spot to so much more, and brands are feeling the challenges of marketing to these younger generations. Urban Decay wanted to affirm themselves as the Gen Z market leader in the makeup space on socials.
the approach
With a trending, digital-first approach, we positioned Urban Decay as the must-have makeup brand with a collective of 40 creators - gathering over 200 videos produced and published over 4 months.
top creators
start an influencer campaign that drives genuine engagement
Technology
Fastest Growing