Vita who?
how do you pronounce it?? let’s see what the creators say!
7x
TikTok assets
75%
positive sentiment
2.8m
total views
7%
ER on top video
the challenge
V-eye-ta Coco. Vee-ta Co Co. The pronunciation options are endless. But did you know, according to Vita Coco themselves, there is no right or wrong way to pronounce it??
the approach
So we decided to take this challenge head-on and have – oh – just a little bit of fun with it. Asking creators to come up with all the insane and unhinged ways to pronounce the brand, we created a buzzworthy campaign on TikTok that even got the attention of the Vita Coco CEO himself. Btw, he even stitched one of our creators and made a reaction video on the Vita Coco TikTok channel! We’d say that’s a success story if we’ve ever heard one.
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