piping hot creator insights straight from the Kyra creator community
March 2024
march | volume #1
the TDLR
Introducing Kyra Tea, a monthly roundup of creator insights from our very own Kyra creator community.
key insights
86%
of creators prefer original vs. trend-led branded content
POV
Consumers like when brands lean into trends, but creators want the creative freedom to execute content their own way.
THE OPPORTUNITY
There is an opportunity for brands to unlock the sweet spot between popular and original content, using creators as the key.
36%
of creators purchased an item using TikTok shop this month
POV
Consumers and creators are cautiously approaching TikTok shop until it has fully stabilized.
THE OPPORTUNITY
Brands should enter the TikTok shop chat, but play it cool - being careful not to push consumers into a new purchase methodology too soon.
86%
of creators spend most of their time on the FYP vs. searching for something specific.
POV
Audiences are looking to be entertained and inspired, with content that meets them where they are.
THE OPPORTUNITY
TikToker’s want brands that ‘get it’. They want scroll-stopping, entertainment-first, real content - that they can actually connect with.
got any questions brewing you'd like to ask our community?
Shoot us a note and we'll ask our creators in next month's iteration!