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CaseStudies

Kyra's influencer marketing campaigns - working with brands from fashion, beauty, technology, media. All powered by data and executed in house.

TikTok Influencer Marketing Case Studies

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Kyra Plasmic Website

The entry-product to do it? Matrix&rsquo;s hydrating Food For Soft line. With Food for Soft, we knew we could hook in the next generation. They just needed creators and the right kind of creative execution. So with two different creative formats &ndash; one styling focused and one vlogging focused &ndash; we asked creators to have some dang fun with it. Because that&rsquo;s what it&rsquo;s all about. We let the creators&rsquo; personalities shine by following them across their three-coif-styling-journey, or the wee- in-their-life vlogging journey.

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Matrix came to Kyra with a problem. A Gen Z problem. Having been a known, popular brand decades prior, they had just gone through a rebrand and needed to recruit young people back for some new brand love.

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matrix hydration heroes

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With Farfetch offering a luxury and premium shopping experience, we wanted to create a more emotional connection to the gifting process, versus just checking to-do&rsquo;s off a list. After all, giving a loved one a gift is a very personal process, and finding the right gift can be a journey of discovery in itself. So in this heartwarming series, we tasked creators to show just how well they knew their loved ones by sharing their journey of finding the perfect gift for them from FARFETCH

Using TikTok's Carousel format, we crafted a campaign that combined emotional gifting with inspiring product imagery for maximum impact.

We wanted to create an emotional connection to the gifting process

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Everyone&rsquo;s vying for those coveted seasonal shopping budgets and enticing shoppers to head their way to make those holiday purchases.

Gifting season is extremely competitive when it comes to the fashion and retailer landscape.

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Kyra tapped global filmmakers-slash-creators to produce authentic and relatable storytelling. In turn, creating the right, positive brand association with Polaroid products. But in doing so, the four pillars and truths of Polaroid (uncontrollable color, having to wait, unpredictable outcome, and imperfection) had to remain as a throughline throughout. By tasking these skilled creators to #CaptureRealLife, together we were able to get a glimpse into the vulnerability, beauty, and unpredictability of real-life moments that require the perfect photo pairing to make them last a lifetime.

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Polaroid tasked Kyra with two main goals: drive awareness of the Polaroid &ldquo;Capture Real Life&rdquo; brand campaign and drive awareness of the Now &amp; Now+ Generation 2 Cameras. But the problem was, social users had been flooding the hashtag #Polaroid across TikTok, although the product itself wasn&rsquo;t taking center stage in these conversations. How could Polaroid engage a young generation who didn&rsquo;t grow up with the same Polaroid brand affinity?

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polaroid capturing real life

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So we decided to take this challenge head-on and have &ndash; oh &ndash; just a little bit of fun with it. Asking creators to come up with all the insane and unhinged ways to pronounce the brand, we created a buzzworthy campaign on TikTok that even got the attention of the Vita Coco CEO himself. Btw, he even stitched one of our creators and made a reaction video on the Vita Coco TikTok channel! We&rsquo;d say that&rsquo;s a success story if we&rsquo;ve ever heard one.

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V-eye-ta Coco. Vee-ta Co Co. The pronunciation options are endless. But did you know, according to Vita Coco themselves, there is no right or wrong way to pronounce it??

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vita coco vita who?

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Through three distinct creative routes, we showed that Sunglass Hut has a pair of shades for every occasion. From tasking creators to showcase their style story with NYC as their backdrop, to asking loved ones to help creators choose their perfect pair of shades, to styling sunglasses-inspired looks for different summer occasions. Each creative placed Sunglass Hut at the heart of summer styling content on TikTok. And when pairing this with ultra-stylish, young, and relevant creators from the platform, it put Sunglass Hut on the TikTok fashion map.

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When the summer months hit and the sun is shining, it&rsquo;s time for Sunglass Hut to be the center of the conversation. So how can you make sure you&rsquo;re driving Gen Z and younger audience&rsquo;s attention to the key silhouettes of the season at Sunglass Hut?

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sunglass hut summertime styling

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Shopping in-store and a GRWM? Yawn, it&rsquo;s been there and done that. So what if we inspired scrollers with some epic makeup looks that would have their thumbs go from scrolling to checkout in under five minutes flat? Enter aesthetic core. Because is there anything better than a niche aesthetic? We don&rsquo;t think so. From Strawberry Girl to Clean Girl to Cottage Core to Pickled Red Onion Aesthetic (yes, that&rsquo;s a real thing), we&rsquo;ve loved to see these niche aesthetics cover every corner of the internet. So to achieve a true ground swell while driving consumers to Ulta and Target, we tapped our creators to tell their personal aesthetic stories by getting extra niche and extra chronically online. With an end look so good, it could only be achieved through Essence products.

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Essence wanted to drive users to their end shopping destinations, either Target or Ulta. But how to get consumers to go from scrolling to shopping? Now that was the question.

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essence aesthetic season

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&lsquo;Cuffing&rsquo; is the name of the game when it comes to the winter months, so we decided to tap eight creators looking for a potential situationship to join Fruitz and crush the dating game &mdash;whether that&rsquo;s casual dating, or if they&rsquo;re in it to win it. The best part? No mixed signals! Creators chose their fruit, explained their reasoning, swiped away, and went on a date. The creative followed each of these creators through it all, leaving nothing off the table.

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With the Fruitz app, you choose your destiny. Whether you&rsquo;re a Cherry (looking for the one), a Grape (you would love to casual date and grab few drinks - #JustVibing), a Watermelon (looking for a #NoSeedsAttached) or a Peach (to get cheeky #JustForTonight), Fruitz is for you! The challenge for Kyra? To create a dating campaign that worked within the holiday timeframe.

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fruitz cuffing

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Kyra landed on two distinct creative routes to bring it all to life: Styled by Chuck (a singular audio for every creator) and Sole Statements (pairing Chucks with your best holiday getup). Through these two creative solutions, we proved that Converse and holiday styling are synonymous. More specifically, with Styled by Chuck, we created a bespoke audio to tell the styling story of Converse along with your fave holiday looks. And for Sole Statements, we let creators tell the story themselves, be it with VO, face to cam, or music, we let the creator pick the route that made the most sense to them!

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Converse wanted to drive top-of-mind awareness through a specific point in time: the holiday season. While many associate high heels and boots with holiday fashion, they wanted to create brand association with Converse and holiday moments by pairing chic fashion-approved-holiday-looks with a good old-fashioned pair of Converse.

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converse deck the halls

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With a trending, digital-first approach, we positioned Urban Decay as the must-have makeup brand with a collective of 40 creators - gathering over 200 videos produced and published over 4 months.

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Marketing makeup has gone from a simple TV spot to so much more, and brands are feeling the challenges of marketing to these younger generations. Urban Decay wanted to affirm themselves as the Gen Z market leader in the makeup space on socials.

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urban decay center stage

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Through weekly briefings, we tapped nearly 100 creators to nail over 75 creative executions week over week. We focused on trend-led creative, diving into the authentic world of TikTok, proving how trends move the needle on brands, no matter the vertical.

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Kiehl&rsquo;s challenged us to create content week over week that speaks the language of skincare while adding in elements of trend-based creative to stop scrollers and drive engagement.

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kiehls skincare

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We know that scent is a powerful sense. It has the ability to transform, transport, and send you to another place. You know that scene in movies where two lovers embrace each other and are immediately transported to moments in their relationship, a spark. THAT feeling is what Kyra was after. So we invited creators to recreate that spark, using scent as the driver to unlock those emotions.

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Bulgari came to Kyra looking for a solution to a social-media-age problem. How do you promote and sell fragrance when you can&rsquo;t smell it through the screen?

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bulgari

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Kyra took a two-pronged approach to this challenge. Firstly, we tapped TikTok phenomenon Emily Zugay - a creator known for her &ldquo;reimagined&rdquo; logos (IYKYK), to drive awareness for the brand as a whole. As a graphic designer and entrepreneur herself, she took the opportunity to create a video that brilliantly transformed the Picsart logo to &ldquo;Picshart&rdquo; - chef&rsquo;s kiss. Then, we tasked four additional creators to share the love of Picsart by finding and sharing their new, 2024 &ldquo;era&rdquo; as it relates to their individual businesses. Whether this was elevating TikTok edits, making mood boards, or even creating labels for their small business, we showed that Picsart can truly do it all!

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The competition is stiff when it comes to editing apps, and Picsart wanted to stand out amongst the rest. So, Picsart tapped Kyra with the challenge of creating interesting and scroll-stopping assets that will engage the small business owner community on TikTok to head right to the app store.

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picsart

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<span data-slate-fragment="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">So, in order to win over audiences with a new show they&rsquo;ve heard nothing about, we went with two creative routes that would win hearts, stop scrolls, and drive viewership. Idea one went all in on reviews because #ThisReviewIsNoSecret. Working with movie and TV enthusiasts and creators, they gave us an honest look at this new show (no spoilers of course) to give their scrollers a peak into what to expect from this new series. Idea two we went a little rogue because we had to! With &lsquo;Spy Like Never Before&rsquo; we asked comedy and sketch creators to bring their spy dreams to life either after watching and/or in anticipation of the show.

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<span data-slate-fragment="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">Launching a new series on a streaming network is no easy feat. With all the content options out there these days, you need to stand out and create some buzz to bring the eyeballs in. And that&rsquo;s exactly what Prime Video tasked us with.

prime video citadel

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Kyra took a two-pronged approach to this challenge. Firstly, we tapped TikTok phenomenon Emily Zugay - a creator known for her &ldquo;reimagined&rdquo; logos (IYKYK), to drive awareness for the brand as a whole. As a graphic designer and entrepreneur herself, she took the opportunity to create a video that brilliantly transformed the Picsart logo to &ldquo;Picshart&rdquo; - chef&rsquo;s kiss. Then, we tasked four additional creators to share the love of Picsart by finding and sharing their new, 2024 &ldquo;era&rdquo; as it relates to their individual businesses. Whether this was elevating TikTok edits, making mood boards, or even creating labels for their small business, we showed that Picsart can truly do it all!

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The competition is stiff when it comes to editing apps, and Picsart wanted to stand out amongst the rest.
So, Picsart tapped Kyra with the challenge of creating interesting and scroll-stopping assets that will engage the small business owner community on TikTok to head right to the app store.

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the weather channel collectives

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