The audience had shifted. Gen Z and Millennial consumers increasingly look for brands that offer more than status, ones that communicate value through experience, feeling, and relevance. For Bvlgari, this meant showing up on social with a tone and visual language that aligned with their expectations, without diluting the brand’s sense of craft and exclusivity.
As part of the shift, Bvlgari aimed to:
Launch social-first fragrance content that upheld luxury standards
Reach Gen Z through aspirational yet relatable storytelling
Maintain consistent engagement across fragrance lines
Bvlgari wasn’t looking for more content. It needed consistency, clarity, and creative execution that could match the precision of the brand itself. That meant partnering with a team who understood both the aesthetic expectations of luxury and the pace of social. That’s where Kyra stepped in.