piping hot creator insights straight from the Kyra creator community
March 2024
april | volume #2
the TDLR
Introducing Kyra Tea, a monthly roundup of creator insights from our very own Kyra creator community.
key insights
no. 1
TikTok ranks as the top platform for following and engaging with creators.
OUR 2 CENTS
TikTok is a platform built on community. It is a space where people come to inspire, uplift and connect, daily.
THE OPPORTUNITY
for brands to tap into creator's home-grown communities and engage in authentic conversations with their audience.
76%
of creators are willing to drop their rates in exchange for a long-term deal with a brand, vs. a one-off partnership
OUR 2 CENTS
When creators feel like they are part of a team (and in it for the long-haul!) the synergies of brand, creator and socials collide.
THE OPPORTUNITY
for brands to rethink how they look at creator partnerships, and instead create a dedicated community of brand ambassadors - fueled by your brand goals.
creator's favorite recent brand deals
Kiehl's
"They let me lean into my vision and it made it a really organic, fun partnership."
e.l.f
"It's a brand I've been using since I first started wearing makeup and I trust them to deliver a good product."
alo
"Because they were super genuine in their relationship building with me."
got any questions brewing you'd like to ask our community?
Shoot us a note and we'll ask our creators in next month's iteration!