a monthly chronicle of our favorite creator creations
February 2024
february | volume #2
the TDLR
it's cold. It's dark. It's dreary. It's winter! So naturally, we're using the Weather Channel app to maximize sunlight and good vibes.
we why love it!
The winter months are hard for everyone, especially when it effects your daily routine. We love this creative because it gave creators the mic to share how they uniquely use The Weather Channel app to channel sunny days and warmer moments, whatever that looks like. We really wanted to focus on relatable content that goes beyond the weather itself and taps into each creators' individual needs for The Weather App, 'cause it has a use case for everyone!
the TDLR
we're skincare obsessed...of course we're using Kiehls!
we why love it!
When it comes to Kiehl's, we stay on trend, honey! So we tapped into the ever-trending "we're ___, of course we ___" format that's been sweeping the platform for the last few months and gave it a Kiehl's twist! For Kyra, it's important we stay on trend for our partners, but even more important to make sure we mold the trend to fit the brand's persona and product messaging. And that's why this one popped off for Kiehl's because we brought the best of both worlds together.
the TDLR
new year, new me. YAWN. But what if we tapped into the sense of smell to create a long-lasting scent AND a new resolution for 2024?
we why love it!
The best part about a new year is setting intentions for the 365 to come. Better yet? When you can create a signature scent that keeps you inspired all. year. long. So we loved this opportunity to connect scents and resolutions for 2024, because we know how strong our scent recall is and how it has the power to bring you back to your new year commitments.
the TDLR
marrying scents to a moment in time. We've done the impossible and captured memories, feelings, and scents all in one creator video series!
we why love it!
Scent has the power to evoke deep emotions and transport you to another world. Like in the movies, when two lovers touch and their world flashes before their eyes. That feeling, duh! So we loved the opportunity to elicit emotions and create a deeper connection with creators that jumped off the screen. Because when you're working with fragrances, it's all about the senses. So we brought the senses to the scrollers!
the TDLR
this isn’t your mother’s New Year’s ambition. We’re hard launching our new era for small business owners. And what does their new era need? Well, Picsart, of course!
we why love it!
For this campaign, we're leaning all the way into Picsart's design functionalities and having creatives put their twist on why Picsart is the must-have tool for 2024. We tapped a wide range of creators to show the full breadth of Picsart and all that you can accomplish. We loved this creative because whether you're a creative or a small business owner, there's a feature for you - and we shared them allllll - in a way that was authentic to each creator and their passions.
And of course, we couldn't talk about Picsart without shouting to the rooftops about our ~special ~ collab with premiere graphic designer herself, Emily Zugay. Where we asked her to do her normal logo thang, but with a fun twist (hint: the logo is actually....kinda...good...?) Click to watch our execution in all it's glory.
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