love is in the air
PLATFORM
Tiktok
KYRA PRODUCT
Pulse
TOP CREATORS
overview
creating a romantic stage on TikTok where love and scent play the main part.
7x
total creators
1x
creative executions
10%
average engagement rate
207%
over delivery of views
the challenge
Bulgari came to Kyra looking for a solution to a social-media-age problem. How do you promote and sell fragrance when you can’t smell it through the screen? Especially when that product comes with a premium price tag.
the approach
We know that scent is a powerful sense. It has the ability to transform, transport, and send you to another place. You know that scene in movies where two lovers embrace each other and are immediately transported to moments in their relationship, a spark. THAT feeling is what Kyra was after. So we invited creators to recreate that spark, using scent as the driver to unlock those emotions.
why we love it
Kyra tapped into creators who were storytellers vs. beauty creators for this. In order to entrance their audiences, we honed in on the sultry and powerful emotions that show up during Valentine’s Day timing. Pairing scent with emotions is a powerful way to draw in consumers with storytelling and stop scrollers.
