love is in the air

PLATFORM

Tiktok



KYRA PRODUCT

Pulse

overview

creating a romantic stage on TikTok where love and scent play the main part.

7x

total creators

1x

creative executions

10%

average engagement rate

207%

over delivery of views

the challenge

Bulgari came to Kyra looking for a solution to a social-media-age problem. How do you promote and sell fragrance when you can’t smell it through the screen?

the approach

We know that scent is a powerful sense. It has the ability to transform, transport, and send you to another place. You know that scene in movies where two lovers embrace each other and are immediately transported to moments in their relationship, a spark. THAT feeling is what Kyra was after. So we invited creators to recreate that spark, using scent as the driver to unlock those emotions.

@laurandnicolas

160.3k


10.2k

@edenvonweiss

823.2k


83.5k

@kelsey_kotzur

37.3k


3.3k

@mamadoutherose

81.6k


6.1k

why we love it

Kyra tapped into creators who were storytellers vs. beauty creators for this. In order to entrance their audiences, we honed in on the sultry and powerful emotions that show up during Valentine’s Day timing. Pairing scent with emotions is a powerful way to draw in consumers with storytelling and stop scrollers.