where business and creativity intersect
PLATFORM
Tiktok
KYRA PRODUCT
Pulse
TOP CREATORS
overview
the app for all your entrepreneurial needs, trust.
our killer results
5x
total creators
2x
creative executions
4%
average engagement rate
1.3m
total views
the challenge
The competition is stiff when it comes to editing apps, and Picsart wanted to stand out amongst the rest. So, Picsart tapped Kyra with the challenge of creating interesting and scroll-stopping assets that will engage the small business owner community on TikTok to head right to the app store.
the approach
Kyra took a two-pronged approach to this challenge. Firstly, we tapped TikTok phenomenon Emily Zugay - a creator known for her “reimagined” logos (IYKYK), to drive awareness for the brand as a whole. As a graphic designer and entrepreneur herself, she took the opportunity to create a video that brilliantly transformed the Picsart logo to “Picshart” - chef’s kiss. Then, we tasked four additional creators to share the love of Picsart by finding and sharing their new, 2024 “era” as it relates to their individual businesses. Whether this was elevating TikTok edits, making mood boards, or even creating labels for their small business, we showed that Picsart can truly do it all!
why we love it
We wanted to give consumers a peek into the range of Picsart as a whole, so we tapped a few B2B creators to elevate their businesses with the help of Picsart. By showcasing PicsArt's breadth through creators, we were able to highlight its universal appeal. Whether refreshing personal aesthetics or professionalizing businesses, Picsart delivers, every time.
