Kyra
love is in the air

7x
total creators
1x
creative executions
10%
engagement rate
207%
over-performance

the challenge

Bulgari came to Kyra looking for a solution to a social-media-age problem. How do you promote and sell fragrance when you can’t smell it through the screen?

the approach

We know that scent is a powerful sense. It has the ability to transform, transport, and send you to another place. You know that scene in movies where two lovers embrace each other and are immediately transported to moments in their relationship, a spark. THAT feeling is what Kyra was after. So we invited creators to recreate that spark, using scent as the driver to unlock those emotions.

top creators

start an influencer campaign that drives genuine engagement