Bulgari came to Kyra looking for a solution to a social-media-age problem. How do you promote and sell fragrance when you can’t smell it through the screen?
We know that scent is a powerful sense. It has the ability to transform, transport, and send you to another place. You know that scene in movies where two lovers embrace each other and are immediately transported to moments in their relationship, a spark. THAT feeling is what Kyra was after. So we invited creators to recreate that spark, using scent as the driver to unlock those emotions.
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