oh snap! Kyra & Polaroid win Digiday Video & TV Award for best Creator/Influencer video content
April 2023
the TDLR
Remember Polaroid? The brand of our childhood?? Well, they wanted to jazz up their image for Gen Z to build brand love with a whole new generation again, so they teamed up with Kyra for a fresh approach. Together, they cooked up a campaign celebrating life's quirks and the magic of Polaroid pics, all showcased on TikTok. Here’s how we got from brief to award!
our north star
Kyra's mission? Spread the word about Polaroid's "Capture Real Life" larger marketing initiative and show off their snazzy new Gen 2 cameras to the TikTok masses. The vibes were key, which were all about keeping it real in a world full of filters and fakes. We wanted to task creators to show the real, raw, and emotional side of their worlds and translate that directly into film.
some small challenges
Finding the sweet spot between Polaroid's more serious and authentic goals and TikTok's more wild energy posed a few challenges. This is where creator selection was paramount and meant Kyra had some work to do. Filmmakers, artists, storytellers, photographers, you name it. This is where we needed to focus our efforts on creators who had a unique visual storytelling aesthetic and a unique story to tell. We wanted to capture emotion through a lens, not an easy feat by any means!
the stellar results
Let’s just say it was a smash hit! With 34 incredible videos from 17 different creators around the world, they caught the eye of over 8.6 million viewers and sparked conversations across the platform.
