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Reports

Each month Kyra carries out large scale data driven reports on Gen-Z. We ask a panel of thousands of creators. The reports are available free here.

Data driven insights from Kyra

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With Farfetch offering a luxury and premium shopping experience, we wanted to create a more emotional connection to the gifting process, versus just checking to-do’s off a list. After all, giving a loved one a gift is a very personal process, and finding the right gift can be a journey of discovery in itself. So in this heartwarming series, we tasked creators to show just how well they knew their loved ones by sharing their journey of finding the perfect gift for them from FARFETCH

Using TikTok's Carousel format, we crafted a campaign that combined emotional gifting with inspiring product imagery for maximum impact.

We wanted to create an emotional connection to the gifting process

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Everyone’s vying for those coveted seasonal shopping budgets and enticing shoppers to head their way to make those holiday purchases.

Gifting season is extremely competitive when it comes to the fashion and retailer landscape.

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Focusing on trend-led creative, we tapped into TikTok’s authentic world to prove how trends can drive impact for any brand. Using our proprietary AI tool, Perfect Match, we built an always-on network of breakout beauty influencers, ensuring fast access to top talent. Monthly product deliveries kept creators ready to activate, with all briefs streamlined through the Kyra platform. Leveraging our trend identification AI tool, we spotted emerging skincare trends and took content from concept to live in under four days.

High-quality, timely, and overperforming skincare content that drove EMV and elevated Kiehl’s share of voice in the competitive skincare market.

Through weekly briefings, we activated 100 influencers to produce over 600 assets across the year

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The brand challenged us to create new content week over week that not only speaks the language of skincare, but also taps into trend-based creative to stop gen-z customers in their feeds. How do you activate fast enough to stay relevant? how do you ensure you’re working with top influencers leading the conversation?

Skincare trends emerge daily, and Kiehl’s needed to stay front and center in the conversation. 

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So, in order to win over audiences with a new show they’ve heard nothing about, we went with two creative routes that would win hearts, stop scrolls, and drive viewership. Idea one went all in on reviews because #ThisReviewIsNoSecret. Working with movie and TV enthusiasts and creators, they gave us an honest look at this new show (no spoilers of course) to give their scrollers a peak into what to expect from this new series. Idea two we went a little rogue because we had to! With ‘Spy Like Never Before’ we asked comedy and sketch creators to bring their spy dreams to life either after watching and/or in anticipation of the show.

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Launching a new series on a streaming network is no easy feat. With all the content options out there these days, you need to stand out and create some buzz to bring the eyeballs in. And that’s exactly what Prime Video tasked us with.

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With its strong appeal, we knew it could hook the next generation—it just needed the right creators and creative execution. Using two distinct formats—styling-focused and vlogging-focused—we asked creators to have fun, whether showing off their three-step styling journey or a day-in-the-life vlog. Kyra tapped beauty-focused creators with a spark of personality to amplify the youthful, vibrant nature of the product. By letting creators’ individuality shine, we brought the product to life in a way that perfectly complemented TikTok’s playful energy.

Matrix captured the Gen Z brand love it was looking for, pairing fun, authentic content with hydration-focused messaging.

The hero product? Matrix’s hydrating Food For Soft line.

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Once a beloved brand, they had recently undergone a rebrand and needed to win back younger audiences with fresh appeal. The goal was to reignite brand love while highlighting the hydration benefits of their product. How do you capture attention and convey both nostalgia and innovation?

Matrix came to Kyra with a problem. A Gen Z problem.

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yra challenged creators to come up with the most unhinged, creative ways to say “Vita Coco,” sparking a buzzworthy TikTok campaign. The highlight? The Vita Coco CEO himself joined in, stitching a creator’s video with a reaction on the brand’s official TikTok channel. Talk about a viral moment! By encouraging creators to go wild and embrace the fun, we delivered a campaign that felt fresh, authentic, and resonated perfectly with the platform’s audience.

Unhinged content is the new world order, especially on TikTok, and that’s exactly why this campaign thrived. 

We took the pronunciation debate head-on—and had a lot of fun with it.

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A name that sparks endless pronunciation debates. Is it V-eye-ta Coco or Vee-ta Co Co? According to Vita Coco, there’s no wrong way to say it—but how do you turn this into a memorable campaign?

Build brand awareness and drive consideration for Vita Coco.

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We put the weather at center stage, demonstrating how it can motivate, inspire, and uplift everyday life. Whether it’s planning a rainy hike, scheduling a sunrise run (maximize that sun!), or enjoying a snowy holiday walk, The Weather Channel can positively influence lifestyle and well-being. We cast the outdoorsy, the indoorsy, and everyone in between to showcase authentic, organic app usage in each piece of content—some even went viral. By analyzing last year’s trending topics, we identified what would resonate this year, ensuring timely and relevant creative approaches.

The result? An engaging campaign that connected seamlessly with daily routines, building rapport with Gen Z and beyond.

Showcase that utilising The Weather Channel app—can unlock a range of emotional, physical, and wellness benefits.

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How do we connect with younger audiences, prove the value of The Weather Channel app, and align with Gen Z’s focus on emotional, physical, and wellness needs? How can influencers help build authentic rapport and drive new engagement?

The Weather Channel is one of the most trusted brands in the USA among older demographics, but it faces a consideration gap with Gen Z

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Our multi-year partnership with Kyra has continually exceeded our expectations. They’ve helped us to partner with creators who meet all our business requirements, the quality of the content is incredibly high, and the overall performance continues to surpass our goals. We look forward to growing our partnership and program for years to come!

First, we tapped TikTok phenomenon Emily Zugay, famous for her “reimagined” logos, to drive awareness. As a graphic designer and entrepreneur herself, she created a brilliantly on-brand video transforming the Picsart logo into “Picshart” – a cheeky, viral moment that captured attention. Next, we enlisted four additional creators to showcase how Picsart elevates small businesses. From designing TikTok edits and creating mood boards to crafting product labels, each creator explored their unique “2024 era” with Picsart. This content emphasized the app’s versatility and practical use for entrepreneurs. By blending humor with utility, we gave consumers a glimpse into Picsart’s range. 

Whether refreshing personal aesthetics or leveling up professional projects, Picsart proved its universal appeal and unmatched capability.

Kyra took a two-pronged approach to help Picsart stand out.

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With fierce competition in the editing app space, Picsart needed to stand out. They turned to Kyra to create engaging, scroll-stopping TikTok content that would captivate small business owners and drive them straight to the app store.

The competition is stiff when it comes to editing apps.

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Kyra enlisted eight creators searching for a potential situationship to join Fruitz and crush the dating game—whether casually or for something more serious. The creators chose their fruit, explained their vibe, swiped, and even went on dates. The content followed their journey, leaving nothing off the table and creating authentic, engaging storytelling. By leaning into the ever-relevant cuffing season, we flipped the narrative—just like Fruitz is flipping the dating game. The result was relatable, fun, and honest content for single daters during the holidays, inspiring them to take a fresh approach to their dating life.

Multiple viral hits boosted fruitz's awareness across the uk.

Cuffing season is the winter buzzword, so we tapped into this trending topic with a twist.

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Their unique hook? Fruitz lets users choose their dating vibe—whether they’re a Cherry (looking for the one), a Grape (#JustVibing), a Watermelon (#NoSeedsAttached), or a Peach (#JustForTonight). The challenge for Kyra? To create a standout campaign that highlighted this unique feature while aligning perfectly with the holiday season.

After a successful launch in France, Fruitz was entering the crowded UK dating app market for the first time.

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From Strawberry Girl to Clean Girl to Cottagecore, these hyper-specific styles rule the internet. To spark a true groundswell and guide consumers into Ulta and Target, we enlisted creators who pushed their personal aesthetic stories to the max—getting extra niche and unapologetically online. By mixing trend-led creativity with each influencer’s unique flair, every piece of content felt timely, relevant, and unmistakably Essence. And with such a tight alignment between looks and products, it was impossible to ignore the connection.

The result? a wave of social buzz that turned “likes” into in-store visits at Ulta and Target.

What if we turned a casual scroll into an instant checkout? Enter aesthetic core—because nothing beats a niche aesthetic.

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But how do you spark fresh excitement when a standard “get ready with me” (GRWM) post has been done a million times before? How do you turn online engagement into tangible foot traffic, moving fans from scrolling through content to actually grabbing Essence products off the shelves?

Essence was launching new products at Ulta and Target and needed a strategy to drive real in-store purchases.

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Creators styled their stories with NYC as their backdrop, enlisted loved ones to help choose the perfect pair, and crafted sunglasses-inspired looks for various summer events. Each creative placed Sunglass Hut at the center of summer styling on TikTok, pairing the brand with ultra-stylish, young, and relevant creators to cement its spot on the TikTok fashion map. Each route stood out with unique content and formats, allowing Kyra and Sunglass Hut to tap into creators from diverse niches—NY-centric storytellers, stylish BFFs, and even editing-savvy creators. 

The result was an array of TikTok-first content that stopped scrolls and made Sunglass Hut a must-have summer destination.

Through three distinct creative routes, we showcased that Sunglass Hut has shades for every occasion.

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With summer’s arrival and the sun shining, Sunglass Hut needed to be the go-to destination for seasonal style. The challenge? Capturing Gen Z’s attention and directing them to the must-have silhouettes of the season.

Attract Gen Z in the Summer to the key silhouettes.

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This allowed us to identify creators already using Glossier organically, ensuring maximum authenticity, as well as fast-growing creators with high engagement for top-quality content. Creators were supplied with products in advance, and all briefs were delivered through the Kyra app. This streamlined process enabled us to brief and approve assets with super quick turnaround times. Usage rights were cleared on-platform, seamlessly integrating assets into Glossier's paid strategy.

The results exceeded expectations, with assets delivering both strong brand positioning and exceptional conversion performance on the paid side.

We built a collective of micro to mid-range creators using our proprietary AI search tool, Perfect Match.

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These assets must be TikTok and short-form native, high quality, and created by reliable creators—delivered on time. At the same time, they need to effectively convey all necessary brand and product messaging, working to build the brand while driving conversions.

Balancing the need for reactivity with producing a high volume of assets for paid strategies

Throughout this process, the brand’s four pillars—uncontrollable color, having to wait, unpredictable outcomes, and imperfection—served as a guiding throughline. By tasking these skilled creators to #CaptureRealLife, we caught glimpses of vulnerability, beauty, and the unpredictability of real-life moments, each paired perfectly with Polaroid. The content tapped into raw emotion and striking visuals—elements that, when done right, can stand out on platforms like TikTok despite comedy’s usual reign.

Emotive storytelling positioned the polaroid product line as a fit for timeless experiences by harnessing raw authenticity and aesthetics, enabling kyra and polaroid to craft a deeply resonant campaign.

Kyra tapped global filmmakers-slash-creators to produce authentic, relatable stories that built a positive brand association with Polaroid. 

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Social users were flooding TikTok with #Polaroid posts, but the actual product wasn’t taking center stage.

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