a monthly chronicle of our favorite creator creations
January 2024
january | volume #1
the TDLR
a holiday campaign that proved Converse are the perfect shoe for any special occasion.
we why love it!
Audio is the bread and butter of TikTok. We all know that. But what makes the platform special is when audio and fashion collide, giving us the perfect opportunity to style an outfit from head to toe. So that's what we did with Converse and our elite group of creators. Tasking one to build an audio around styling their Converse shoes, our other creators joined on the audio bandwagon -- creating a seamless and organic TikTok, audio and fashion experience.
the TDLR
Rothy's are living rent free in our creator's heads. And they'll tell you why.
we why love it!
Something so small as a phrase or the latest internet jargon can make or break a video, allowing you to take a run-of-the-mill GRWM to a GRWM that fits the vibe of today's feeds. And that's why we loved this simple take on this creative with 'Living Rent Free.' Because our creators get it, and they're proving that with their content that's talking to you like a BFF on your FYP.
the TDLR
it's Cuffing Season, are you prepped with your dating profile??
we why love it!
Fruitz is the latest dating app taking over the scene with their unique and fun approach to your dating profile. Where being upfront on what you're looking for is par for the course. So what better way to snag your 'cuff' this cuffing season than show your fellow single scrollers how to set your profile up for cuffing success??
the TDLR
Essence is the perfect makeup partner in crime to achieve your aesthetic goals, obvi.
we why love it!
Aesthetics have gotten out of control, and we kind of love it! From 'cold girl' to 'strawberry milk girl', you name it and there is an aesthetic for it. So we tasked creators to hit up the Essence aisle at Ulta with one goal in mind: to achieve their very own niche aesthetic. Case and point in this video? Vanilla girl aesthetic... maybe it will be the next trending aesthetic on your feed??
the TDLR
what's one thing The Weather Channel and December have in common? The holidays and the weather that comes with it.
we why love it!
The best part about celebrating the holidays is that no two celebrations look the same. From opening presents under a palm tree in sunny California to sledding down the hillside in Vermont. Seeing the breadth of what creators are doing during their annual traditions gave us all that 'at-home' feeling, despite being connected through a phone screen. These videos allowed creators to be vulnerable and create connections by proving traditions come in all shapes and sizes.
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