cracking the code: why “Unhinged” is the secret sauce for QSR brands in 2024
The fast food landscape has always been about more than just burgers and fries—it's about standing out in a crowded market. In 2024, the recipe for success in the Quick Service Restaurant (QSR) world comes down to one word: unhinged.
why we made a report?
At Kyra, we’ve been tracking Gen Z’s changing tastes, and after diving into beauty in 2022 and fashion in 2023, we’re serving up something fresh: the fast food revolution. This year’s thought leadership report takes a deep dive into how QSR brands are winning over Gen Z not just with great food, but with social media strategies that embrace chaos, humor, and authenticity.
#1 Unhinged is the New Cool
The data doesn’t lie—59% of Gen Z prefers when fast food brands show a little madness. It’s what makes them feel connected, engaged, and ready to pull up to the drive-thru.
#2 Humor Equals Loyalty
Want to keep your customers coming back? 49% of them feel more loyal to brands that don’t take themselves too seriously. The inside joke factor is real—60% of Gen Z loves feeling like they’re in on it.
#3 Creators Are the Secret Ingredient
Influencers aren’t just a nice-to-have; they’re essential. But the key is in the right partnerships. Micro-influencers are making waves—50% of Gen Z say they trust them over celebrities.
start an influencer campaign that drives genuine engagement
Technology
Fastest Growing