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season’s sharings
PLATFORM
Tiktok
KYRA PRODUCT
Pulse
overview
proving Farfetch is the only destination for thoughtful, holiday gifting
our killer results
5x
total creators
5x
TikTok videos
5.07%
overall engagement rate
1m
total views
82%
positive campaign sentiment
the challenge
Gifting season is extremely competitive when it comes to the fashion and retailer landscape. Everyone’s vying for those coveted seasonal shopping budgets and enticing shoppers to head their way to make those holiday purchases.
the approach
With Farfetch offering a luxury and premium shopping experience, we wanted to create a more emotional connection to the gifting process, versus just checking to-do’s off a list. After all, giving a loved one a gift is a very personal process, and finding the right gift can be a journey of discovery in itself. So in this heartwarming series, we tasked creators to show just how well they knew their loved ones by sharing their journey of finding the perfect gift for them from FARFETCH.
why we love it
By combining an emotional gifting approach with the trending Carousel format on TikTok, we captured a truly unique campaign that both tugged at heartstrings, but also gave inspiration to scrollers with product imagery along the way. The perfect combination of both worlds.
