there’s a spy in all of us
PLATFORM
Tiktok
KYRA PRODUCT
Pulse
overview
drumming up excitement for Citadel’s series premiere on Prime Video
our killer results
31x
total creators
31x
TikTok videos
2x
creative executions
6%
overall engagement rate
4.3m
total views
87%
positive campaign sentiment
the challenge
Launching a new series on a streaming network is no easy feat. With all the content options out there these days, you need to stand out and create some buzz to bring the eyeballs in. And that’s exactly what Prime Video tasked us with.
the approach
So, in order to win over audiences with a new show they’ve heard nothing about, we went with two creative routes that would win hearts, stop scrolls, and drive viewership. Idea one went all in on reviews because #ThisReviewIsNoSecret. Working with movie and TV enthusiasts and creators, they gave us an honest look at this new show (no spoilers of course) to give their scrollers a peak into what to expect from this new series. Idea two we went a little rogue because we had to! With ‘Spy Like Never Before’ we asked comedy and sketch creators to bring their spy dreams to life either after watching and/or in anticipation of the show.
why we love it
By creating two unique briefs that were completely different in their execution, we were able to speak to a wider audience of scrollers. Both sides of the aisle were then intrigued and excited through creator content that was relevant to them. Ultimately creating fans of a brand new series on Prime Video.
