.png&w=3840&q=75){kind=logo}
giving makeup the center stage, every. single. week.
PLATFORM
Tiktok
KYRA PRODUCT
Collectives
TOP CREATORS
@emazza
overview
showing that Urban Decay knows how to communicate with the masses while remaining true to who they are as a brand.
our killer results
40x
total creators
28x
creative executions
219x
total videos
4.1%
Average Engagement Rate
29m
Total Views
the challenge
Marketing makeup has gone from a simple TV spot to so much more, and brands are feeling the challenges of marketing to these younger generations. Urban Decay wanted to affirm themselves as the Gen Z market leader in the makeup space on socials.
the approach
With a trending, digital-first approach, we positioned Urban Decay as the must-have makeup brand with a collective of 40 creators - gathering over 200 videos produced and published over 4 months.
why we love it
Simple. We love consistent marketing and know that always on wins the race. With a collective of unique creators serving as brand ambassadors, we hit creative week over week with trends, keeping Urban Decay always in-the-know of what’s happening on social. Making brands part of the cultural conversation is so important to Gen Z, and we love speaking their language!
