Vita who?
PLATFORM
Tiktok
KYRA PRODUCT
Pulse
TOP CREATORS
overview
how do you pronounce it?? let’s see what the creators say!
our killer results
7x
TikTok assets
2.8m
total views
75%
positive comment sentiment
7%
ER on top performing video
the challenge
V-eye-ta Coco. Vee-ta Co Co. The pronunciation options are endless. But did you know, according to Vita Coco themselves, there is no right or wrong way to pronounce it??
the approach
So we decided to take this challenge head-on and have – oh – just a little bit of fun with it. Asking creators to come up with all the insane and unhinged ways to pronounce the brand, we created a buzzworthy campaign on TikTok that even got the attention of the Vita Coco CEO himself. Btw, he even stitched one of our creators and made a reaction video on the Vita Coco TikTok channel! We’d say that’s a success story if we’ve ever heard one.
why we love it
Unhinged content is the new world order. Which is why this campaign performed so well on TikTok. We advised creators to get as unhinged as possible and just have fun with it. And it really showed in the performance.
