proving Farfetch is the only destination for thoughtful, holiday gifting
the challenge
Gifting season is extremely competitive when it comes to the fashion and retailer landscape.
Gifting season is extremely competitive when it comes to the fashion and retailer landscape.
Everyone’s vying for those coveted seasonal shopping budgets and enticing shoppers to head their way to make those holiday purchases.
the approach
We wanted to create an emotional connection to the gifting process
We wanted to create an emotional connection to the gifting process
With Farfetch offering a luxury and premium shopping experience, we wanted to create a more emotional connection to the gifting process, versus just checking to-do’s off a list. After all, giving a loved one a gift is a very personal process, and finding the right gift can be a journey of discovery in itself. So in this heartwarming series, we tasked creators to show just how well they knew their loved ones by sharing their journey of finding the perfect gift for them from FARFETCH
Using TikTok's Carousel format, we crafted a campaign that combined emotional gifting with inspiring product imagery for maximum impact.
Using TikTok's Carousel format, we crafted a campaign that combined emotional gifting with inspiring product imagery for maximum impact.
top creators
start an influencer campaign that drives genuine engagement
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