your skincare bestie has arrived.
97x
total creators
78x
creative briefs
the challenge
Kiehl’s challenged us to create content week over week that speaks the language of skincare while adding in elements of trend-based creative to stop scrollers and drive engagement.
the approach
Through weekly briefings, we tapped nearly 100 creators to nail over 75 creative executions week over week. We focused on trend-led creative, diving into the authentic world of TikTok, proving how trends move the needle on brands, no matter the vertical.
top creators
start an influencer campaign that drives genuine engagement
Technology
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