the challenge
The competition is stiff when it comes to editing apps, and Picsart wanted to stand out amongst the rest. So, Picsart tapped Kyra with the challenge of creating interesting and scroll-stopping assets that will engage the small business owner community on TikTok to head right to the app store.
the approach
Kyra took a two-pronged approach to this challenge. Firstly, we tapped TikTok phenomenon Emily Zugay - a creator known for her “reimagined” logos (IYKYK), to drive awareness for the brand as a whole. As a graphic designer and entrepreneur herself, she took the opportunity to create a video that brilliantly transformed the Picsart logo to “Picshart” - chef’s kiss. Then, we tasked four additional creators to share the love of Picsart by finding and sharing their new, 2024 “era” as it relates to their individual businesses. Whether this was elevating TikTok edits, making mood boards, or even creating labels for their small business, we showed that Picsart can truly do it all!
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