I really enjoyed this @Jo Malone London campaign - I think so, often fragrance campaigns miss the mark and just become pastiches or parodies of what the brand thinks the consumer wants to feel which often is an authentic but what I really enjoyed about this campaign was the beauty in the normality and duality of London life that it portrayed.
#jomalone #jomalonelondon #fragrance #perfume #cologne #fragrancetiktok #tomhardy