Haus Labs by Lady Gaga

The mascara of the future has arrived: B Structural Mascara. Swipe to learn more about our volumizing mascara ➡️ #HausLabsMascara #mascara

Say less, immediately adding NEW B Structural Mascara to our #TikTokShop cart for full, fluttery, wispy lashes like @Klara Montes 😍 #HausLabsMascara #BeautyTok #mascara #lashes

Finally, a volumizing mascara that’s good for your lashes. Presenting new B Structural Mascara with volumizing and lengthening technology. @ladygaga shows us how it’s done. Shop in-stores + online @sephora and online at hauslabs.com ✔️ Delivers 5X fanned-out volume* + flexible hold ✔️ HausTech™ Powered with Vegan B-Silk™ + Rice Protein ✔️ Fortifies lashes with continued use to reduce lash loss* ✔️ No clumping, flaking or smudging ✔️ Safe for sensitive eyes + contact lens wearers *Based on a 3rd party clinical study of 100 participants ages 18-55

Wishing everyone in our community a happy, restful holiday 🫶 Our gift to you: NEW B Structural Mascara. Dropping in-stores + online tomorrow

Meet the newest addition to our Haus lineup: NEW B Structural Mascara for wispy volume + fanned-out lashes 🫶 Coming in-stores + online @sephora, online at hauslabs.com + @Kohl’s #sephoraxkohls on Dec. 26 #HausLabsMascara #mascara

When the application speaks for itself with our NEW B Structural Mascara 🪄 Dropping in-stores + online @sephora, online at hauslabs.com + @Kohl’s #sephoraxkohls on Dec. 26 #HausLabsMascara #mascara #lashes Creators Featured: @Jacinta Spencer @kevikodra @Juliet K @makeupbygermany @Jacindabean

Introducing NEW B Structural Mascara. A volumizing mascara that’s good for your lashes for 5X fanned-out volume* + flexible hold 👏 Arriving in-stores + online @sephora, online at hauslabs.com + @Kohl’s #sephoraxkohls on Dec. 26. Sign up at the link in our bio to be the first to shop #HausLabsMascara #newproduct #mascara *Based on a 3rd party clinical study of 100 participants ages 18-55

BTS making our PhD Hybrid Lip Glaze 💄 A 4-in-1 lip oil, balm, plumper and gloss. Which new shade would you like to see added to the lineup? 👀 #behindthescenes #ASMR

A special message for @Misha 💌 We’re honored to be one of your favorite brands and to join you in spreading joy 💚

A close up moment with our NEW B Structural Mascara 🔎 Wispy volume + soft, feathery lashes with zero clumping #HausLabsMascara #mascara #lashes

Instant results with just a few coats 🫶 @makeupbygermany show us how she gets fluttery lashes + wispy volume with our NEW B Structural Mascara. Available on #TikTokShop + @sephora #HausLabsMascara #mascara #lashes

@jessie giving full, wispy lashes with our NEW B Structural Mascara 🫶 Shop now on #TikTokShop + @sephora #HausLabsMascara #BeautyTok #mascara #lashes

We're here for @Juliet K’s instant fluttery, wispy lashes with our NEW B Structural Mascara 👏 Shop now on #TikTokShop + @sephora #HausLabsMascara #BeautyTok #mascara

A year in review: 2024✨ We had an unforgettable year, thanks to all of your support. We launched a few of your favorite products (hi, PhD Hybrid Lip Glaze + Color Fuse Blush Balm), celebrated 2 years at @sephora, won another Allure Best of Beauty Award + even found the time to launch NEW B Structural Mascara Here’s to another year of clean artistry innovation + flawless shade matches 🫶 #2024recap