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What communities are you part of? Here are some interesting stats around brands and communities online: 📈 58% of the brands have both online and in-person communities, and 38% have only digital communities. (CMX Hub Report) 📈 46% of brands feel the branded communities changed the way companies think about customers. (CMX Hub Report) 📈 60% of businesses say they own a branded online community (Forrester) 📈 66% of users engage with communities to make connections with people who have similar interests. 📈 88% of marketing professionals admit communities play a critical role in achieving their company’s mission. (Amity) 📈 90% of communities say that suggestions from the community have been used to improve products or services. (Amity) 📈 79% of people feel that being involved in a brand’s online community would make them feel more involved with that brand. (Bulbshare) This clip was recorded at the "Power Up Series," hosted by MG Empower, a global integrated marketing agency that empowers brands with data-driven storytelling to drive conversions, connections, and conversations. #socialmedia #brandstrategy #communitymarketing #Vlog #minivlog #dayinalife #dayinmylife #howto #marketing #ThePowerUpSeries #influencermarketing #digitalmarketing #marketingconference

Maximize your business's efficiency by using the SWOT analysis. Identify strengths, weaknesses, opportunities, and threats to make informed decisions and stay ahead of the game. ➡️ Strengths • What are our unique selling points? • What advantages do we have over our competitors? • What skills and expertise do our employees possess? • What resources do we have available, such as technology or financial capital? • What positive feedback have we received from customers or clients? • What products are performing well? ➡️ Weaknesses • What are the areas we need to improve on? • What are the limitations or constraints of our business? • What skills or expertise do we lack? • What feedback have we received from customers or clients that we need to address? • What are our financial limitations? • What products are underperforming? ➡️ Opportunities • What emerging trends or changes in the market can we capitalise on? • Are there any gaps in the market that we can fill? • Are there any untapped customer segments that we can target? • Can we expand our product or service offerings to attract new customers? • Can we take advantage of new technologies or platforms to improve our business? ➡️Threats • Who are our competitors, and what are their strengths? • Are there any market trends that can negatively affect our business? • Are there any changes in regulations or laws that may impact our business? • Are there any supply chain issues that may disrupt our business operations? • What are the potential negative feedback from customers or clients we need to address? • How are consumer trends changing? #marketing101 #SWOT #swotanalysis #solopreneur #marketingtips #businesstiktok #LearnOnTikTok #marketanalysis #marketingstrategy

⛔ Debenhams, TUI, easyJet, Quorn, Ikea, and Innocent have all been called out for unethical advertising. And the list goes on! As someone who has worked in the industry for over 9 years, I believe we should do better. Unethical marketing can include: ⛔ Deceptive Advertising ⛔ Privacy Breaches ⛔ Greenwashing ⛔ Targeting Vulnerable Audiences ⛔ Influencer Marketing Misconduct What do you think about it? Have you seen any ads that you thought were not quite right? For the latest ASA cases check this link: www.asa.org.uk For the 2022/2023 Greenwashing Ranking, see here: https://thesustainableagency.com/blog/greenwashing-examples/ #unethicalmarketing #unethicalmarketingtactics #falseadvertising #Debenhams #quorn #easyJet #Ikea #Innocent #influencermarketing #greenwashing #ad #sponsored #sponsoredpost #ethicscheck

Do you agree? Here's my take ⬇️​ Community has been such a buzzword in the world of marketing recently. Brands are discovering that even unassuming niche communities can have an incredible impact on public perception, consumer behavior, and ultimately sales. Both good and bad! I think part of the reason for this newfound power of communities is how they are organizing themselves online. Platforms like X, Reddit, and TikTok are more interest-based, while platforms like Facebook and Instagram mostly revolve around your existing friend groups. So the content we see and the way we interact, is different. Here are some interesting stats around brands and communities online: 📈 58% of the brands have both online and in-person communities, and 38% have only digital communities. (CMX Hub Report) 📈 46% of brands feel the branded communities changed the way companies think about customers. (CMX Hub Report) 📈 60% of businesses say they own a branded online community (Forrester) 📈 66% of users engage with communities to make connections with people who have similar interests. 📈 88% of marketing professionals admit communities play a critical role in achieving their company’s mission. (Amity) 📈 90% of communities say that suggestions from the community have been used to improve products or services. (Amity) 📈 79% of people feel that being involved in a brand’s online community would make them feel more involved with that brand. (Bulbshare) This clip was recorded at the "Power Up Series," hosted by MG Empower, a global integrated marketing agency that empowers brands with data-driven storytelling to drive conversions, connections, and conversations. #tiktokcommunity #socialmedia #brandstrategy #communitymarketing #vlogs #minivlog #dayinalife #dayinmylife #howto #marketing #ThePowerUpSeries #influencermarketing #digitalmarketing #marketingconference

📚 Class is in session! Here's how to build the perfect marketing budget: 1️⃣​Determining the Budget Size ▪️The objective of any budget you design should be to grow the company. Keep that as your north star to whatever decision you make. ▪️The recommended spending range is 5% to 10% of revenue with 10% providing optimal efficiency. 2️⃣ Optimising the Allocation ▪️Find the balance between long-term brand building and short-term performance marketing. ▪️B2C brands should allocate 62% to brand building and 38% to activation; B2B varies, but are usually more balanced 50:50. ​3️⃣​ Measuring Success Appropriately ▪️Metrics for short-term performance marketing include ROI, while branding success requires distinct metrics. ▪️Focus on branding metrics capturing perception, awareness, and loyalty for accurate measurement for long-term initiatives. #marketingbudget #marketing101 #marketingbasics #marketingtips #ROI #LearnOnTikTok #marketingbooks #amazonbestseller #skillsformarketing #marketingstrategy

Here are the most important Excel functions to know as a marketer: 🧮 Functions: SUM, AVERAGE, COUNT, MAX, MIN, CONCATENATE, LEFT, RIGHT, SUBSTITUTE 📈 Data analysis tools: PivotTables, Data Tables, What-if analysis What Excel functions are the most useful in your job? Let me know! ✨ #marketingtips #exceltipsandtricks #marketinganalytics #illneverforgetyou #marketingcareers

📚 Class is in Session! I'm starting a Marketing 101 Course to help you level up! It's free and fun! I'm sharing all my secrets based on my 9 years of experience working at companies such as TikTok, Ferrero, Henkel, and Müller. We'll cover the 50 most important concepts and frameworks in a simple step-by-step blueprint. Throughout this series, we'll explore: 📚 Marketing Fundamentals - for example: how to build a marketing budget 📚 Market Analysis - is your idea good enough to sell? 📚 Brand Building - how can you make people love your product? 📚 Marketing Strategy - how to develop a product, what's the right pricing strategy, where can you find customers, and what's the best messaging for your advertising? 📚 Marketing Psychology - handy tips that make your offer irresistible 📚 Marketing Communication - Social media, Influencers, TV, Radio? How can you make your ads stand out? 📚 Marketing Measurement - what should you measure and why? How can you use data to level up! Each video will include an overview, some interesting case studies, and a handy step-by-step guide on the topic. For more detailed insights, check out my new book, now available on Amazon! Are you ready to get started? Be sure to follow & save to learn how to level up your marketing. Leave me any comments or reach out in the DMs with questions! ⭐ #stepbysteptutorial #howtodomarketing #marketingbasics #marketingtips #smallbusinesstips_ #marketing101 #LearnOnTikTok #marketingbasics #onlinebusinessforbeginners #beyourownboss👑 #marketingstrategy #businessbookclub #marketingbooks #amazonbestseller #learnmarketing #onlinecourses #online #marketingjob #productmarketing #growthmarketing #growthmarketing #influencermarketing #skillsformarketing #marketingtrends #marketingideas

Consumer vs. Customer? What's the difference? 👇 ⭐ A customer refers to the person or entity who purchases a product or service from a business. This can include individuals, businesses, or organisations. Customers may make a one-time purchase or be repeat buyers and may have varying levels of loyalty to a particular brand or product. VS ⭐ A consumer, on the other hand, refers to the person who ultimately uses or consumes a product or service. This can be the same person as the customer, but it can also be a different individual. For example, a parent may be the customer who purchases toys for their children, but the children are the consumers who use and enjoy the toys. #marketingstrategy #targetgroup #marketingtarget #consumer #customer #casestudy #marketing101 #marketing101smallbusiness #LearnOnTikTok #marketingbooks #marketingskills

What brand communities are you part of that are getting it right? I personally think that many brands take their followers for granted, often extracting more information from them than they give back. What do you think? #publicspeaking #Vlog #minivlog #mgempower #PowerUpSeries #communitymarketing #Canva #brandbuilding #brandbuildingtips #smallbusinessmarketing

The most common mistake in Marketing? 👇 Not understanding the difference between a mere data point and a true insight. 💡 How to Find Marketing Insights: 💡 Conducting Market Research: Market research is a systematic process of collecting and analysing data to understand the target markets. This can include surveys, focus groups, and in-depth interviews with customers. Market research allows businesses to gain valuable insights into customer needs, preferences, and behaviours. 💡 Analysing Sales Data: Sales data can provide insights into customer behaviours and preferences. This can include information such as which products are selling the most, which products are being returned the most, and which products are recommended by customers. 💡 Monitoring Social Media: Social media is a powerful tool for understanding customer sentiment and behaviours. This can include analysing customer reviews, comments, and social media interactions. 💡 Analysing Website Traffic: Analysing website traffic can provide insights into customer behaviours and preferences. This can include information such as which web pages are being visited the most, which pages are causing customers to leave the site, and which pages generate the most leads. #insights #marketingstrategy #marketingresearch #marketinganalytics #marketinganalysis #consumerbehavior #marketingpsychology #marketing101 #marketing101business #LearnOnTikTok #marketingbooks #learnmarketing

Have you experienced the 🕳️trust gap🕳️? It's something that can emerge at any level of the professional hierarchy, from entry-level to executive positions. What are your tips on how to deal with it? #marketingqanda #marketingquestions #marketingcareeradvice #marketingjobs #marketingskills #astonuniversity #guestspeaker

Learn to love your competition 🤝 Here's how 👇 No matter if you're a big brand player or a nimble ankle biter brand, competition is always on the minds of marketers. Here are some ways small businesses can win against big brands. 💪 Focus on niche markets: Small businesses can target a specific niche market that larger businesses may overlook. By catering to a specific group of customers, small businesses can establish themselves as experts in their field and build a loyal customer base. 💪 Provide personalized service: Small businesses can provide more personalized service to their customers than larger businesses. This can include customized products, individualized attention, and a more personal relationship with customers. 💪 Emphasize quality: Small businesses can emphasize the quality of their products or services over quantity. 💪 Leverage technology: Small businesses can leverage technology to compete with larger businesses. For instance, they can use social media to reach a wider audience, utilize eCommerce platforms to sell their products online, and employ cloud-based software to streamline their operations. 💪 Collaborate with other businesses: Small businesses can collaborate to increase their reach and resources. For instance, they can partner with other small businesses to offer bundled products or services or collaborate with larger businesses to gain access to new markets. 💪 Be agile and adaptable: Small businesses are often more agile than larger ones. They can quickly pivot their strategy to respond to changing market conditions and customer needs. 💪 Build a strong brand: Small businesses can build a strong brand identity that resonates with their customers by developing a unique brand voice and visual identity. Leave your questions and thoughts in the comments! #marketingstrategy #businesscompetition #smallbusinesstips_ #businessinnovation #brandingtips #chatgpt #productstrategy #learnotiktok #marketing101 #marketing101smallbusiness #marketingbooks #learnmarketing

👼🏻​🏹​ #cupid #marketing #businessdegree

Use the Porter’s Five Forces model to evaluate your businesses competition. Porter's Five Forces are: ➡️​ Threat of new entrants: This refers to the likelihood of new competitors entering the market and increasing competition. The threat of new entrants is higher when barriers to entry are low. For example, if it is easy and inexpensive to start a new business in an industry. ➡️​ Bargaining power of suppliers: This factor deals with the suppliers’ power over the price of raw materials or other inputs. The bargaining power of suppliers is higher when there are few suppliers and when the supplier’s products are critical to the company’s operations. ➡️​ Bargaining power of buyers: This refers to buyers’ power over the price and quality of a company’s products or services. The bargaining power of buyers is higher when they have many options to choose from and when the company’s products or services are not unique. ➡️​ Threat of substitutes: This factor assesses the likelihood of customers switching to a substitute product or service. The threat of substitutes is higher when many substitute products or services are available and comparable in quality. ➡️​ Intensity of competitive rivalry: This refers to the level of competition between existing companies in an industry. The intensity of competitive rivalry is higher when there are many competitors, and they are all similarly sized. #advertising #advertisingtip #businesstips #businessowner #marketing #marketingtips #LearnOnTikTok #portersfiveforces #marketanalysis #marketresearch