Our launch process, a breakdown: 1. Each successful launch comes from a perfect synchrony of our 3 teams — product, logistics, and media. 2. Product team’s focus consists of: interior design, curating our furnishing lists, curating our inventory/material lists, and working with logistics team to ensure work is done correctly. 3. Logistics team’s focus is making sure our contractors are on the same page as the designers and the day-to-day operations go smoothly with deliveries, concierge, and management. 4. Media team is our Ace. In an industry where the best media wins, this is our biggest investment and our trump card. Being the CEO, I have to play every position but I also have an innate ability to discover talent and develop it. As a result, we have a very talented group of A-players in our organization and it’s an honor to work together. Our motto - we just need to get 1% better everyday.
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