How Is Google Changing In 2023? E-A-T focuses on the quality and reliability of web content, while GMB focuses on providing businesses with a platform to manage their online presence and engage with customers. E-A-T stands for Expertise, Authoritativeness, and Trustworthiness, and it is a set of criteria that Google uses to assess whether a website or web page is high-quality and credible. Google uses E-A-T as a part of its algorithm to rank web pages and determine which pages should be displayed at the top of search results for a particular query. By evaluating the E-A-T factors, Google aims to ensure that search results are high-quality and relevant, and that users can trust the information they find online. Expertise refers to the level of knowledge and experience that the creators of the content have in the subject matter they are writing about. Authoritativeness refers to the reputation of the website or author, including things like the quality and quantity of backlinks pointing to the website, and the reputation of the author or website within their industry. Trustworthiness refers to the accuracy, transparency, and reliability of the content.
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