🛑STOP paying for digital ads🛑 Make sure youvr got these things covered: 1. Sales Process • Define Your Sales Strategy: Plan how your team will convert leads into paying customers. • What services will you promote first? • What upsell opportunities will you offer (e.g., packages, memberships, add-ons)? 2. Designate a Lead Manager • Assign Responsibility: Choose one person in the office to manage all incoming leads. • This ensures consistency and prevents leads from falling through the cracks. 3. Track the Leads • Use a CRM or EMR: Decide how you will keep track of potential clients. • Monitor Metrics: Track where leads are coming from, the conversion rate, and which ads perform best. 4. Fielding the Leads • Establish Communication Channels: Decide how you’ll respond to inquiries. • Will it be through calls, texts, emails, or a combination? • Set a Follow-Up Schedule: Have a clear protocol for contacting leads. • Example: • First follow-up: Within 1 hour of inquiry. • Second follow-up: Within 24 hours. • Additional follow-ups: At regular intervals over the next 7–10 days.
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