milkfam hashtag performance

that’s a wrap on 2024–wouldn’t be the same without our #MilkFam 🖤  ty for an amazing year: 1. sold out Jelly Tint @sephora in its first 24 HRS 2. launched KUSH Lip Oil in 6 juicy flavors 3. launched the super airy Cloud Glow Priming Foam 4. re-introduced a favorite with Pore Eclipse Matte Blur Stick  5. continued our partnership with #TheCenter 6. dropped KUSH High Roll Mascara + Brow Tint 7. added 4 new shades of Odyssey Lip Oil Gloss  8. won 28 industry + community-voted awards 9. launched Hydro Grip + Glow Primer 10. hung out with our Milk Fam at activations  11. celebrated 3 years of #Hydroween 12. launched in 9 international retailers including #SephoraIndia + @Boots UK #milkmakeup #cleanbeauty #hydrogrip #jellytint #bye2024 #hello2025

new year, new chances to Live Your Look— and best believe we’re bringin’ our hydrating + clean formulas with us in 2025 🌱 @elle <3 🍉 (she/her) chose long-lasting, glowy makeup, what energy are u bringing into the new year? #milkmakeup #cleanbeauty #newyearsresolution #hydrogrip #milkfam

a moment of appreciation for our Milk Fam members who made our 2024 launches look sooo good 🖤 we couldn’t have done it without ALL of you. special thanks to 👇 @anya ✩*ೃ.⋆ (she/her)  @Gillian Grace (she/her)  @EhlieLuna (she/her)  @Rogue ⋆𐙚₊˚⊹♡ (she/her) @Ndeye (she/her)  @Kimberly Ramcharitar (she/her) #milkmakeup #cleanbeauty #contentcreators #milkfam