what can you expect?

Year three of our Gen Z State of Beauty report and we're here to provide an update on the evolution that is Gen Z and beauty. We're riding with the wave with these maturing beauty mavens and informing brands and creators everywhere on how to keep up.

why should you care?

With a generation that moves as fast as Gen Z and their trends, it's crucial to keep up if you want to win their hearts. So we've distilled their social and beauty preferences into one handy report to keep you informed on how to connect authentically with them when it comes to spending your heard-earned marketing dollars.

...and much much more!