GEN EATS:
the state of QSR report
what can you expect?
Our 2024 report dives deep into the fast food industry's most chaotic and effective social media strategies. We’ve analyzed the top QSR brands to uncover how they’re winning over Gen Z by embracing the unhinged, the outrageous, and the chaotic.
why should you care?
In a world where standing out is everything, understanding how to connect with Gen Z is crucial. This report equips you with the insights and strategies to not just participate but dominate in the fast-paced QSR landscape. If you want your brand to go viral and drive real-world results, this is your playbook.
here's a sneak peek:
53%
Gen Z prefer QSR brands that embrace chaotic and unfiltered social media behavior.
30%
Brands that create 'unhinged' content see a 30% higher engagement rate on average
