Should private equity companies care about social media? Whether you’re in tech, finance, or manufacturing, the creator economy is reshaping how all businesses connect with audiences. I was recently asked to curate and lead a panel for TSG Consumer Partners to provide their portfolio companies and investment professionals with some insights on how to breakthrough online and drive impact. I have some takeaways for you below. Joined by experts @Brooke DeVard (Creator, Entrepreneur and Host of @Naked Beauty Planet Podcast) and Nicole Giusti (Director of Marketing at @ShopMy , a social commerce influencer marketing company) we unpacked: 📌 1. How creator mindset can revolutionize any brand strategy, regardless of industry. 📌 2. Why authentic, multi-platform content is crucial for breaking through the digital noise. 📌 3. How creator partnerships drive measurable business outcomes across sectors. The future of consumer communication is creator-driven. Also, a little commotion for this great
#johnvarvatos suit please. Thank you TSG and CAA !
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