Pink Pony Creative

Your visual identity should ONLY consist of 2 colors… When it comes to building out an impactful color palette, introducing more balanced and harmonized primary and secondary colors, as well as introducing a bolder accent hue can make ALL the difference. If you can diversity your brands palette you will get a much more impactful and unique aesthetic. Some of my go to websites for helping create palettes are; ✅ coolors.co ✅ color.adobe.com ✅ And also utiliting the Recolor feature in Adobe Illustrator Give these a go next time you’re building out a brands color palette! #color #colorpalette #visualidentity #branding

Minimalist Logos are the ONLY professional option… 🤔 This is what I honestly thought when I started my design career. When I started in the industry it was drip feed to me that a minimal, clean cut logo was the only was to be professional and successful. But what I’ve learned over the years is that you can STILL be professional in your logo and visual identity AND have a personality. This is what makes our designs unique, memorable and easily recognisable! #logomaker #logodesigner #logoinspirations #logotype

How to find your design style 🤩 Well.. I designed something for 100 days straight. Finding your design style can be so complex for so many people and we’re so easily influenced by what is around us, how do we even know if this is the ‘right’ style for us. The way I started to truly find and develop my own style was trying new things, developing new skills and techniques. And to do this - I started with a 100 day design challenge where I created a piece of work every day for 100 days with only the following rules: 1. Post the work on instagram to keep myself accountable. 2. Following this somewhat rainbow gradient as a colour rule 3. And be inspired by what I loved around me Only after 7 years in the industry did I truly start to find my own style. Before then I was just doing what people told me to do and I had NO IDEA who I really was as a designer and creative. Trying new things, developing new skills and techniques is the ONLY way to find your design style. Go outside of your comfort zone - this is where the magic lies and this is where you will truly find your design style. It won’t come over night, you have to work at it, be patient and keep at it. You’ll find it. #logodesign #logomaker #visualidentity

So you want ‘ JUST’ a logo? 🤔 Well I got news for you buddy… just a logo wont get you far. You’ll find your branding and marketing collateral will fall short, even if you added in a few additional colors. But when you develop a full visual identity with; a logo family (a set of versatile logos), strategic color palette, typography styling and brand assets like illustrations — you’ll create yourself a brand that is cohesive, easily recognisable, personality-packed and truly unique. You’ll go from just slapping a logo on your collateral to something that allows your brand to stand out from the crowd 👌🤯⭐️🔥 So, what would you prefer — just a logo or a visual identity? #logomaker #visualidentity #logodesign #brandboard

Could this packaging design be better? Let’s find out 🤔💭 @uglyfacenz came to us wanting to improve their packaging design WITHOUT diverting from their unique overall aesthetic. But how can we improve this without loosing their brand look and feel? Design with me as I make small changes that can have massive impact to this label design. Remember; good design isn’t just about looking good. It’s about functionality, readability and balance 👌🙌 #Packagingdesign #logomaker #labeldesign

WHAT I INCLUDE IN MY BRAND GUIDELINES 🤯 The Brand Guidelines document serve as your brand’s rule book, outlining every aspect of how your visual identity should be presented to the world. They provide clear instructions on the correct usage of your logo, typography, colors, imagery, and other brand elements. And by following these guidelines, every piece of marketing collateral, whether it’s a brochure, website, social media post, or billboard, maintains a cohesive and unified look. So… what do I include in my brand guidelines documents I provide my clients? Well, here’s an extensive list! Disclaimer: this video is QUICK and the details in the document do change depending on the package they have purchased with us. So feel free to tap and pause on anything you want to see a closer look too ⬇️  Strategy: ✅ Brand Story ✅ Brand Architype ✅ Brand Persona ✅ Customer Profiles ✅ Core values ✅ Tone of voice Intro: ✅ Logo page ✅ Overview of Brand Logo Suite: ✅  Primary ✅  Secondary ✅  Brandmark ✅  Clear Space ✅  Minimum Size ✅  Incorrect use Color Palette: ✅  Color Breakdown ✅  Color Combinations Typography: ✅ Heading Type ✅  Sub Heading ✅  Body Type ✅ Good use of Type ✅  Bad use of Type Visual Elements: ✅  Brand Pattern ✅  Brand Assets ✅ Layout Examples ✅ Applications ✅ Photography What do you include in your brand guidelines document? #brandguidelines #visualidentity #logomaker #logodesigner

One of my favourite logo and branding projects to date - STACKZILLA: Sandwich shop 🥪🦖💦 Unleash the Flavor Beast with the New York Style Monster Sandwiches. Sometimes working on a passion project is all you need - creating something fuels your creativity right from naming the business through to concept and development of the visual identity. #brandidentity #brandboard #branddesign #visualidentity #foodbrand #foodlogo #shoplogo #sandwichlogo #brandagency

Why Basic Design Techniques Can Make Experiences Better 🔥 A few weeks ago, I had dinner with friends, and the restaurant’s menu was… rough. Super minimal, thrown together, and honestly frustrating to read. Even my friends—who aren’t designers—noticed how hard it was to understand at first glance. But why? The lack of design led to zero hierarchy and made readability a struggle. It’s a perfect example of how even basic design principles can transform an experience. So, let’s break it down—here’s how simple tweaks can make a menu (or any design) easier to digest: ✅ Layout: Organize information into clear sections to guide the reader. ✅ Typography: Use branded fonts and varied text sizes to create hierarchy—leading the eye naturally from most important to least. ✅ Color: Introduce branded colors (or even subtle shades) to help structure content and improve readability. ✅ Design elements: Assets like dividers, frames, and callout boxes add clarity and visual flow. And finally—cohesion matters. Keep things on-brand with logos, supporting graphics, and a consistent aesthetic. Even the smallest design choices shape the overall experience. And when done right? They make all the difference. #graphicdesign #graphicdesigntips #layoutdesign

Stop intertwining vectors like this… 👀 Before I get too far into the caption I do just want to point out something. Technically the first way I intertwine this vector isn’t incorrect—I’m a true believer that with design there are multiple different ways you can find a solution. Don’t let anyone make you feel silly for ‘doing it the wrong way’. There is only quicker techniques with slightly better processes. I remember the feeling of being belittled by other designers I worked with because I was doing something a slightly slower way. This is just to guide you on a more efficient technique—You’ve got this. And trust me, I also used to intertwine my vectors using a stroke. But once I found the offset tool, this all became a whole lot easier! What’s your preferred method? #adobeillustrator #illustratortips

Photoshop you are WILD for this… 🤯 When people say they don’t like AI and aren’t on board with it, I’m pretty sure they are forgetting that a lot of Photoshop tools use AI to generate content and have done for years. Photoshopped released a one-click removal for wires and cables and it is a life-saver when it comes to cleaning up those unwanted aspects to your photos. Simply find the REMOVE TOOL > FIND DISTRACTIONS > WIRES AND CABLES. HOW GOOD. Did you know about this tool!? @photoshop #photoshoptutorial #photoshop #photoshoptips

HOW DO I PRICE MY WORK? If you’re just as confused as I was when I started in my freelancing business, I’m running a Q&A masterclass that’s here to help you! This February 12-14—I’m speaking at the Designer Boss Summit and joined by the likes of Aaron Draplin, James Barnard, Meg Lewis, Liz Mosley, Will Paterson, and so many MORE. And the best part? it’s FREE. ➡️ sign up at the link in my BIO 🔥 My session is a unique Q&A-style, casual chat where I’ll dive into Attracting the Right Clients & Pricing for Profitability. Think of it like a podcast with your agency bestie—you'll be able to design & learn at the same time! So if you are asking yourself questions like; - How can I position my agency to attract bigger or better-paying clients? - What’s your go-to strategy for finding aligned clients? - How do I price my work? - What’s your take on pricing transparency: share rates upfront or wait? THIS IS THE SESSION FOR YOU. PLUS: if you upgrade your FREE ticket you’ll receive a bundle of goodies (worth $2000!!) for an incredibly low price. I’ll be providing my FULL, updated brand proposal and template package (includes discovery calls, creative direction, brand proposals, project management system and so much more). As well as an ****extended 40 minute Q&A style session where I talk through growing a team, mindset and mental health and creating scalable systems. Along with some of my own lessons to make you feel not so alone. SO GET YOUR FREE TICKET and even better, upgrade and grab the boss bundle to get your goodies. CAN’T WAIT TO SEE YOU THERE. ➡️ sign up at the link in my BIO 🔥 #designerbosssummit #designerboss

“Your brand font should be the same as your logo font” 🤨—a common myth that gets thrown around when you first get into visual identity design. So please note; your brand type (typically the heading type) does NOT need to be the same as your logo type. Typically, having the same heading type as your logo can cause the type styling to be over-complicated and lack readability and legibility. By creating typography styling that is outside the realm of the logo type you can create much more balanced, legible and readable pairings. Set your heading, sub-heading and body typography using alternative choices that feel balanced and well thought-out. #logomaker #visualidentity #logodesign #logodesigner

I can’t believe I used to send this to clients.. 🤯😭🙈 In 2021 my visual identity proposal’s looked a lot different to what they look like now. And yes, I used to pitch this as a visual identity proposal. But we ALL start somewhere, and that’s the beauty of it. It’s an evolution. You have to start somewhere. But I am here to help provide some insight into leveling up your proposals, just like I did from 2021 to 2025. Overtime, I’ve introduced brand strategy, a more in-depth look into how all of the visual assets work together, my thinking and strategy behind each broken down asset, in-depth color palette and typography styling showcase as well as more professional and high-quality mock-ups. So… what did this do for my business? ✅ I now include strategic brand strategy ✅ Provided an overall visual identity brand and not ‘just’ a logo ✅ Price increase from $250 to $10k+ for visual identity packages (I mean of course, I’m delivering so much more) ✅ In-depth rules for the brand ✅ Positioned me as an expert Disclaimer, no ponies were hurt in this video. #logomaker #visualidentity #brandproposal #brandboard

Having a little proud moment of my business baby that started as a 100 Day Design Challenge... and turned into THIS; Pink Pony Creative's 2024 Lookbook. We've created visual identities & packaging for the likes of: podcasters Lauren & Cameron from Netflix's 'Love At First Sight', MTV's original 'Teen Mom' Kail Lowry, The Trillionaire Life (with 12.7M followers on instagram), incredible pet and candy companies and so much more—all over the world (within this video are clients from the US, New Zealand, United Kingdom & Saudi Arabia). And we're only just getting started 🔥 #visualidentity #branding #logomaker #logodesigner