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There is NO way in my mind that a Superbowl Commercial like this is actually effective Marketing… I cannot imagine a world where Poppi sells 9.6m units off of this. So are they even worth it at all? #creativemarketing #advertisingagency #superbowlads #influencermarketing
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Great marketing is all about sparking a conversation around the campaign. One of the smartest ways to do that is by facilitating this "innocent outrage". Make people feel like they're getting mad at something to drive engagement, only reveal that you were in on the joke the whole time. You see how quickly it can shift that "resentment" into reverence. People get excited about the campaign because they feel like they're in on the joke, and love to see the amount of effort that went into pulling that off. @CeraVe #CeravePartner #creativemarketing #socialmediamarketing #advertisingagency #brandstrategy
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