Yes we want longevity, but NO I wont be using permanent color on youš
ā Hereās whyā¦ Permanent color is permanent, but not because the color doesnāt ever fade. It changes the chemical makeup of your hair strand, lifting the hair at the same time the color is deposited. This can make the hair more fragile and makes your future options extremely limited, and can cause unpredictable lift. On top of all of that, the color will STILL fade overtime with sun exposure, swimming, and even just shampooing. Thereās a time and place for permanent color, and this wasnāt it! Iāll often reach for it when covering super resistant grays, and not a ton elseš¤·š¼āāļø
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