Virality is dead ✢ In 2019, we lived in the “Attention Economy” where vanity metrics like: ✶ Views ✶ Likes ✶ Comments were the defining metrics for success. But in 2025 we’re headed towards the “Trust Economy” where the most valuable assets in social media are trust, impact, and community To build a lasting brand, modern brands need to start thinking more like creators and make content that entertains, educates, and connects Don’t get me wrong making content that drives engagement is important but it also has to tell your brand’s story and identity to stay ingrained in a viewers mind.
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