Building a Personal Brand as a Lawyer – Part 3! Worried that hiring a Social Media Manager (SMM) means losing your authentic voice? I get it! Managing social media while running a law practice can be overwhelming. Here’s how I maintain authenticity in my personal brand while working with an SMM ⤵️
#1. Find someone who truly understands your values, tone, and energy. Your SMM should amplify your existing voice, not create a new one.
#2. Set Clear Expectations Communicate your vision, goals, and law firm’s mission statement upfront. Be explicit about your non-negotiables for online presence – it’s your page, you set the direction.
#3. Collaborate with your SMM. While they handle the heavy lifting (scheduling, drafting, editing, posting), stay involved in the process. Review everything and add your personal insights and stories to maintain authenticity.
#4. Keep it personal. Even with an SMM, don’t hesitate to post directly when inspiration strikes. Those spontaneous, personal moments add genuine depth to your content. Finding the right person, staying engaged, and implementing effective systems creates a dream team that keeps your content authentic! What other questions do you have about building your legal brand? _________
#tipsforlawyers #socialmediamarketingtips #personalbranding #brandauthenticity #lawfirmgrowth #womeninlaw #womenoflaw #lawyermotivation #legaljourney #femalelawyer #femalefounder