Hailey Bieber is launching a game-changing lip product: Peptide Lip Shape, which isn't a lip liner but a lip contour. It's designed to enhance natural lip shape with a creamy formula that blends effortlessly. It comes in 11 shades, from neutrals to deep browns, and features a built-in smudger. Hailey, who's obsessed with peptides for skin benefits, says it helps plump lips naturally over time. It drops on Jan 28.
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