hwifixation hashtag performance
Obsession with a specific individual or topic, intense interest, often romanticized or idealized. Fan behavior, deep dives, consuming content, unhealthy attachment, emotional investment, problematic, parasocial relationships, potentially harmful.
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no Becky we don't care if you think this x idol is a flop just because they did a challenge #kpopfyp
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start an influencer campaign that drives genuine engagement
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