And yes, galleries take 50%. While some artists thrive selling independently, for me as an unestablished artist, a gallery allows me to focus on creating art instead of handling business operations. Why do I work with a gallery? 1. Exposure & Credibility – Galleries have an established reputation, meaning your work is seen in a serious, professional context. Being represented by a respected gallery can boosts your credibility as an artist. 2. Access to High-End Collectors – Galleries cultivate relationships with collectors who are actively looking to invest in art. These collectors often trust the gallery’s curation and may not discover independent artists otherwise. 3. Marketing & Press – Galleries handle a significant portion of marketing, PR, and press outreach. They promote exhibitions, pitch artists for media coverage, and have networks of journalists, critics, and influencers who can amplify your work. 4. Distribution & Sales Expertise – Selling art isn’t just about making a sale—it’s about building a collector base. Galleries help place your work in the right collections, ensuring long-term growth for your career. They also handle logistics like contracts, invoicing, and shipping. 5. Long-Term Career Development – Many galleries nurture their artists over time, helping with pricing strategies, career direction, and even securing spots in museum collections or international art fairs. Why Do Galleries Take 30-50%? That percentage covers the cost of running the gallery—rent, staff salaries, insurance, marketing, events, production, and everything that goes into making sure your work is seen by the right people.
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